A system and method are disclosed for allowing a target web page to be edited on a host web page by a Designer. A scaled view of the target web page may be displayed on the host web page so that the Designer may view the target web page during the editing process. An editing palette may be selected, from a menu of editing palettes, for editing the target web page. An overlay, corresponding to the selected editing palette, may be positioned next to or superimposed over the scaled view of the target web page. The overlay may provide positioning or other types of information to assist the Designer in using the selected editing palette. Different overlays may be used as different editing palettes are selected. Once the target web page is customized, it can be made accessible via the Internet.