A display apparatus includes a half mirror for allowing light incident from the rear to pass through to the front and reflecting light incident from the front toward the front, a display section placed at the rear of the half mirror, an image pickup section for picking up an image of the user and generating user image data, an image data retention section for retaining a plurality of pieces of attachment member image data, an image combining section for combining the attachment member image data selectively read from the image data retention section and the user image data to generate combined image data, and an image display control section for displaying the combined image data on the display section.