A method is provided in an application server for executing a calling application. The method includes receiving an HTTP request for execution of a calling application operation for a caller. A selected extensible markup language (XML) document is accessed in response to reception of the HTML request. Based on the XML document, a first HTML page including prompts is generated for the caller. A directory is accessed based on an input from the caller to obtain called party information. A second HTML page is generated having instructions for contacting the called party. Hence, calling services may be deployed on a platform that is customizable, scalable, and built upon open standards such as Internet protocol. By directly contacting an application server upon picking-up a telephone device, an intelligent system is provided for making telephone calls over an IP network.