In a complex network of computer systems and computing devices, the same data may be accessible by more than one computer program. Each computer program may be able to structure and arrange the date for use with a particular computing environment. A single reference address that is independent of the computer program used to structure and arrange the business data may be used to access business data. The location-independent reference address is translated to a reference address associated with a computer programs that is able to access the business data in the desired format. The translation of the single reference address is based on information about the computing environment from which the request was made. The translation of the single reference address also may be based on user preferences.