A system is disclosed for delivering and displaying images on web pages and enabling and implementing various interactive functions with respect to the images, so as to give a user the illusion that objects or scenes depicted in the images are rotating, being zoomed in on, changing color, being measured, or having certain areas of the objects or scenes highlighted with enlargement and/or text, among other things. Various methods of enabling and implementing the interactive functions are described, including enabling the interactive functions using scripts or styles or some combination of the two to influence the manner in which an image is presented to a user on a user's display. Styles can also be used to allow a user to carry out one or more interactive functions, such as a rotation and a zoom interactive function, essentially simultaneously from the user's perspective, for example, so that a user can perceive an object rotating from right to left and enlarging at the same time.