A putter head that includes: a head body having a face portion; and a face insert fitted in the face portion, the face insert including a high-hardness portion that forms a hitting surface, a low-hardness portion jointed to the high-hardness portion and having a hardness lower than that of the high-hardness portion, and a projecting portion formed at least on a central portion of the high-hardness portion, the low-hardness portion filling a recessed portion formed by the projecting portion.