An optical sight includes an optical train with a reticle having a reticle substrate, and a reticle relief pattern in the reticle substrate having a relief surface oriented so that the relief surface faces an output end of the optical sight. A layer of a barrier material that is opaque to visible light is deposited upon the relief surface. There is a wavelength-converting material within the reticle relief pattern that converts a non-visible excitation wavelength to visible light. A light source of the non-visible excitation wavelength controllably illuminates the wavelength-converting material. The optical train prevents the non-visible wavelength from propagating out of the input end of the optical train.