Various embodiments of the present invention would provide methods and systems for generating and printing an identifier on a sheet of label stock that comprises a plurality of same-sized labels. In the exemplary embodiment, the identifier would comprise an identification of a media type of the sheet of label stock, and would further comprise an identification of an orientation for printing value-bearing item indicia, such as postage indicia, with respect to each label on the sheet of label stock. The orientation for printing value-bearing item indicia, such as postage indicia, would correspond to an orientation selection by a user that ordered the labels (sometimes referred to herein as the "ordering user").