A system and process for improving the appearance of improperly colored and/or improperly exposed images is presented. This involves the use of two novel techniques--namely an automatic color correction technique and an automatic exposure correction technique. The automatic color correction technique takes information from within an image to determine true color characteristics, and improves the color in improperly colored pixels. The automatic exposure correction technique measures the average intensity of all of the pixels and adjusts the entire image pixel by pixel to compensate for over or under exposure. These techniques are stand alone in that each can be applied to an image exclusive of the other, or they can both be applied in any order desired.