The present invention provides a transparent conductor comprising a substrate, and a conductive layer containing conductive particles and a cured material of a binder, wherein the binder has at least one substituent selected from the group comprising substituents represented by undermentioned general formula (1) to (4) on side chains thereof F--(CF.sub.2)n-- (1) F--(CF.sub.2CF.sub.2O)m-- (2) F--(CF.sub.2CF.sub.2CF.sub.2O)p-- (3) ##STR00001## In formula (1) to (3), n, m and p each represents a positive integer.