An Internet-based consumer product marketing communication system which
comprises a first Internet-enabled subsystem for enabling the vendor's
brand marketing manager to create and manage a plurality of UPN/TM/PD/URL
links within a Internet-enabled database server for each of the plurality
of consumer products. The UPN/TM/PD data strings associated with each
UPN/TM/PD/URL link stored in the Internet-enabled database server are
synchronized with corresponding UPN, TM and PD data items stored in an
externally-managed Product Information Database supporting supply-chain
management operations. The system also comprises a second
Internet-enabled subsystem for enabling a consumer to launch and display
a server-side driven virtual consumer product information (CPI) kiosk
from an HTML-encoded document displayed on an Internet-enabled client
computer, with which the consumer can access UPN/TM/PD/URL links from the
Internet-enabled database server and thus acquire brand-related knowledge
on the Internet about corresponding consumer products.