The present invention improves the economy of repetitively printing Web pages by automatically storing and recalling persistent "per URL" print settings. An exemplary method comprises the steps of receiving from a user a first request to print a web page, selecting by the user print settings for the first request, persistently storing as default print settings for the web page in association with at least a portion of a URL of the web page the print settings selected for the first request, receiving from the user a second request to print the web page and retrieving the default print settings using at least a portion of the URL.