A computerized tool and method for delivery of pharmacogenetic and
pharmacological information, comprising a core system having algorithms
and databases for storing, collating, accessing, cross-referencing, and
interpreting genetic and pharmacologic data, with a graphical user
interface for a client network of providers of laboratory genetic testing
services to access the core services under contract. The system includes
"paypoints" in support of improved business models. Included are
mechanisms for `pass through` third party and insurance reimbursement for
interpretive reports, insurance reimbursement for on-line access to
pharmacogenetic information at the point of care, tools for market
segmentation, and a conversion tool for capturing new subscribers. Also
disclosed are tools and predictive algorithms for preventing drug-drug
and drug-gene adverse drug reactions.