Methods and apparatuses for prioritizing producers and consumers in an enterprise messaging system are described herein. In one embodiment, an exemplary process is provided to receive multiple messages associated with a topic from multiple producers via multiple receiving threads, where the messages associated with the topic are subscribed to by one or more subscribers. The messages are delivered to the subscribers via a delivery thread. The priorities of the receiving threads and the delivery thread are configured such that a receiving rate of messages from the producers is substantially equivalent to a delivery rate of messages delivered to the subscribers. Other methods and apparatuses are also described.