An intelligent label for dynamically displaying an information bearing indicium. The label includes a microprocessor coupled to communications circuitry, a display and a storage device. The storage device stores instructions that are executed by the microprocessor to receive through the communications circuitry a request for location information, to send through the communications circuitry location information in response to the request, to receive information based upon a computed postage amount, and to show on the label display an information bearing indicium based upon the computed postage amount.