In an image forming apparatus of the present invention, a developing unit for magenta contains magenta-type toner for pseudo full-color image forming whose chromaticity point is shifted closer to yellow hue on a chromaticity diagram, in comparison with genuine-magenta toner for full-color image forming, and likewise, a developing unit for cyan contains cyan-type toner for the pseudo full-color image forming whose chromaticity point is shifted closer to yellow hue on the chromaticity diagram, in comparison with genuine-cyan toner for the full-color image forming.