Described are various implementations of location-targeted online services. When a user accesses the Internet from a supported location, he'll be able to use premium or exclusive online services (premium content, member-only discounts etc.) for free and without going through an elaborate subscription process. The location owner may promote these services before the user enters the location. Example: in addition to mentioning "free Internet", the hotel owner can attract new customers by mentioning "free Netflix movies" or "free access to premium content, from Zagat reviews to stock reports". It allows the location owner to utilize a network (WIFI) service provider as a means of increasing its core business and not just as a source of incremental advertisement income.