One aspect of the invention generates a plurality of candidate phrases in response to a first open-site network search for a category term. This aspect also determines an external score in response to a second open-site network search for at least one of the plurality of candidate phrases. Furthermore, this aspect determines an internal score for the at least one of the plurality of candidate phrases in response to at least one targeted-site network search for the category term. A final score for the at least one of the plurality of candidate phrases is determined responsive to the internal score and the external score. At least one of the plurality of candidate phrases is presented (for example, displayed, returned in a database, returned in response to a function or subroutine call, etc.).