There is disclosed a fixing apparatus of the present invention, including a cleaning web 51, first and second take-up shafts 53, 54 which support opposite ends of the cleaning web, respectively, and a web pressing member 52 which presses the supported cleaning web 51 against a heating roller 1, and the web pressing member 52 presses the cleaning web 51 against the heating roller 1 in such a manner that a load applied to the heating roller on an upstream side in a rotation direction is larger than that on a downstream side.