A pop-up display suitable for use in a seat back of an occupant seat, such as but not limited to those employed within vehicles to carry vehicle occupants. The display being configured to pop-up from the seat back in response to mechanical and/or electrical stimulation. The mechanical actuation optionally being localized relative to the display such that the occupant may be required to be in reach of the display in order to impart the mechanical stimulation. The electrical actuation optionally being imparted with electrical signals communicated thereto by a switch or vehicle controller such that the display may be ejected without being in reach of the same.