A wireless handheld user device or cellphone that includes the ability to transmit to a recipient digital content that is presently being presented to a user. The device includes a component that presents video or audio, a peer-to-peer activator and a processing device coupled to the component and the peer-to-peer activator. The processor includes a component that selects at least one recipient and a component that wirelessly transmits the presented at least one video or audio to the selected at least one recipient upon activation of the peer-to-peer activator. In one aspect of the invention, the transmission component includes a component that automatically selects a data protocol for the presented at least one video or audio and a component that automatically selects a transmission means from a plurality of transmission means based on cost of transmission and/or a previously defined level of urgency.