A computer implemented method of and apparatus for collecting and managing customer related information within an E-Business customer relationship management system. The customer relationship management system includes a database in which customer-related information, as well as privacy policy and privacy consent information governing the collection and use of customer related information, is stored and organized. The database includes tables containing privacy consent default values for customers of the E-Business retailer high-level privacy consent values selected by the customers; specific privacy consent values selected by the customers for a plurality of privacy categories defined by the Platform for Privacy Preference (P3P); and privacy consent values selected by the customers for different customer addresses. In the situation where customer or potential customer include minor children, the database includes a database table containing parental privacy consent values for said children under thirteen years of age.