The apparatus of the present invention is a customized non-rotatable decorative displaying image mechanism wheel assembly. The wheel assembly comprises a wheel mount supportable by of the wheel of a vehicle. A protective cover is affixed to the wheel mount to form a housing with an interior cavity therein. The display holder can be transparent or translucent with any image, logo, emblem, insignia or hologram covering affixed thereto. A display holder and member is positioned behind the protective covering within the cavity of the housing. The display holder is bolted with predefined weighted members and ball bearings such that the display holder and member remain stationary during within the interior cavity as the vehicle's wheel turns. Alternatively, predefined weighted members may not be used for certain design, since shaft members may stabilize image. The display member can be illuminated by a light source which is powered by an electromechanical power source utilizing the Faraday Effect. Alternative, the display holder can support an electronic display device which is powered by batteries. The electronic circuitry component creates an Illuminating Circuit when the electromechanical power source using Faraday's Effect is fixed to electrical components. The electromechanical power source and/or batteries of the Illuminating Circuit supply energy to all electrical components. When rechargeable batteries are used the magnetically induced conductive coils provide energy to recharge batteries. The electromechanical power source utilizes a drag tube or gearbox configuration to produce energy using the Faraday Effect. Alternatively, electronic circuitry component will select either the electromechanical power source or battery to illuminate light source. Alternatively, a remote control will extinguish any light source on any display member.