A method for transferring a dye sublimation ink image onto an elastomeric substrate which includes preheating the elastomeric substrate in which the dye sublimation ink image is to be transferred until the elastomeric substrate has thermally expanded, while the elastomeric substrate is still thermally expanded, disposing the dye sublimation ink image on top of the portion and applying at least a sufficient amount of heat onto the elastomeric substrate to effectively transfer the dye sublimation ink image onto the elastomeric substrate. Preheating of the elastomeric substrate is accomplished at temperature ranging from approximately 360 to 410 degrees Fahrenheit for at least 20 seconds.