An electronic calendaring system which allows for one universal calendar to be shared over a wide area network--such as the Internet--between multiple users wherein events are placed on the calendar by individual users and are assigned privacy settings which control whom may view the event. Events placed on the shared calendar can be designated as an "action event" and tied to a scheduled action which is automatically executed. More specifically, when the action date arrives, the system of the present invention will run a set of actions/instructions which have been specifically selected and defined by the user--such as automatically sending an e-mail reminder or text message to another user, e-mailing an on-line greeting card, ordering and shipping a paper card, gift card, flowers or any other goods/services to a designated recipient. In a preferred embodiment, the system includes a "Gift Wizard" feature which gathers, processes and uses important information from each user to compile an accurate and unique profile for each user in order to help users select gifts for other users.