Program data and information associated with at least a consumer commodity that appears in a program of the program data are synchronously transmitted. The program data and the information associated therewith are received. The received program data is reproduced. The reproduced data is displayed on a displaying portion. Information associated with one selected from a plurality of consumer commodities displayed on the displaying portion is extracted and displayed. The viewer can buy a consumer commodity at a store corresponding to the extracted information.

 
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> Electronic purchase of goods over a communications network including physical delivery while securing private and personal information of the purchasing party
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