A method of an apparatus for cutting segments (10) to desired lengths from a strip (1) of elastomeric tire components having at least one cord reinforced component involves the step of impacting one cord (22) as the cut is being made and lifting the cord (22) to avoid cutting cords (22) while directing the cutting path along the lifted cord(22). The article resulting from the method has a plurality of cords (22) adjacent a flat cut splicing surface (8) suitable for lap splicing.