A belt type image fixing device, including: an image fixing endless belt, having: an electrically conductive layer; and an insulation layer to cover the electrically conductive layer; a pressure applying member to press against the image fixing endless belt, having: an electrically conductive layer; and an insulation layer to cover the electrically conductive layer; and an electrical voltage applying device which applies an electrical voltage to the electrical conductive layer of the image fixing endless belt, and to the electrical conductive layer of the pressure applying member, wherein the image fixing endless belt and the pressure applying member form a nipping portion which nips and conveys a recording medium carrying a toner image, and wherein a predetermined difference of electrical voltage is created between the image fixing endless belt and the pressure applying member, so that the recording medium is evenly nipped, and the toner image is evenly fixed.