A system and method are provided for URL virtualization. The system and method for URL virtualization provide a contextually relevant URL to a requesting agent. The system may include a browser parameter determination mechanism for matching incoming request header parameters with stored information indicative of a content version and a URL lookup mechanism for locating a contextual URL mapping to a non-contextual URL that leads to the requested content version. The system may additionally include navigation controls for navigating to the requested content version using the non-contextual URL and display controls for displaying the contextual URL to the requesting agent.