An image capturing apparatus includes an image capturing module for capturing an image; a display module for displaying the captured image captured by said image capturing module; a main object selecting module for selecting a main object out of the captured image; a frame display module for displaying a frame, which surrounds the main object, over the captured image on the display module. The frame display module may display a frame in the neighborhood of and around the circumference of the main object, in order to capture a high quality image easily by recognizing a main object correctly and controlling an image capturing condition on the basis of the image of the recognized main object.