A method of distributing a periodical via a computer network is provided. The periodical comprises one or more printed pages. A page comprises graphical information functioning in cooperation with a plurality of coded data tags to provide an interactive element. The method includes the steps of: (i) determining a unique page identity for the page in a computer system; (ii) determining a page description for the page in the computer system, the page description comprising: (a) a description of the graphical information, and (b) a description of the interactive element, which includes (b1) a zone of the interactive element on the page and (b2) an identifier for the interactive element; (iii) associating the page identity with the description of the interactive element; and (iv) sending the page identity and the description of said graphical information to a printer via the computer network. The method causes the printer to generate the plurality of coded data tags using the page identity and to print the page. Each coded data tag contains a code pattern identifying the page identity and the tag's own location on said page.