Methods and systems for managing and distributing centrally-received leads to a plurality of remote dealers are disclosed. The management and distribution of leads may be handled by the centralized methods and systems regardless of the type of lead management software each supported dealer may employ. Also disclosed are systems and methods for collecting and processing information relating to the effectiveness of a dealer's follow-through on leads that it receives, independent of how that dealer processes leads or what type of lead management software the dealer uses. Additional disclosures include systems and methods for transmitting leads and lead follow-up and effectiveness information between a central system that receives leads from a plurality of sources and a dealer via an intermediary.