A new and distinct Argyranthemum frutescens cultivar named `Arctic Butterfly` is disclosed, characterized by white daisy type flowers having a diameter of at least 5 cm and a very well branched plant habit. The plant habit of the new variety is distinctive by producing more lateral branches than similar Argyranthemum frutescens with white ray florets. The new variety also produces more flowers in temperatures above 35.degree. Celsius than similar Argyranthemum frutescens. The new variety is an Argyranthemum frutescens, and naturally blooms from Spring to early Fall.