Displaying content associated with a television program using logical
addresses identifying the content. Content associated with the television
program is automatically displayed by a set top box. Before the broadcast
of a program, television listing information, such as EPG data, is stored
at the set top box. The listing information includes batch mode logical
addresses or links. During the program, a viewer is notified about the
link, enabling the content to be accessed and displayed concurrently with
the program. In addition, real-time logical addresses or links, which are
embedded in the program, may be extracted and displayed to the viewer. If
both the real-time and batch mode links are available, a determination is
made according to pre-defined rules regarding which link is brought to
the attention of the viewer. In this manner, real-time links can be
supplied with the broadcast to supplement or replace the batch mode
links.