The invention relates generally to a method of using multiple URL names to identify a first individual, within an Internet connected application executing on a processor. The method involves providing the multiple URL names to multiple domain name servers, where each of the URL names includes a third level domain name and a second level domain name, the third level domain name being a representation of a name of the first individual, where at least one of the plurality of URL names has a file suffix. The method further involves providing a first profile, a second profile, and a third profile of web page(s) accessible using Internet http addressing. The method further involves inputting, on a local machine, the first URL name, the second URL name, and the third URL name into the Internet connected application to obtain an inputted first URL name, an inputted second URL name, and an inputted third URL name, deriving at least one identity of the first individual based on the third level domain names and the second level domain names of the inputted first URL name, and the inputted second URL name, consolidating, following the deriving, data associated with the first profile, the second profile, and the third profile according to the at least one identity to obtain consolidated data. The method further involves displaying the consolidated data together with at least the inputted first URL name and the inputted second URL name.