A system and method are provided for creating a non-standard calendar that may have customized attributes, such as number of days in a month, first day of a month, number of months in a year, first month of a year, number of years, or other customized attributes. Such non-standard calendars may be similar to non-standard calendars used by companies, enterprises or other organizations, such as a fiscal calendar, academic calendar, or other calendar. A storage management system manager may have a database of storage policies that include preferences and frequencies for performing storage operations, and associations with a non-standard calendar. The storage manager can initiate storage operations based on the storage policy using data that may be identified according to selection criteria, and determine a time to perform the storage operation according to a non-standard calendar.