A method for estimating a territorial distribution of traffic in a selected area of a cellular radio mobile communications network, includes: dividing the selected area into a plurality of traffic-generating area elements; determining overall traffic in respect of said selected network area; and distributing the overall traffic across the plurality of traffic-generating area elements. For distributing the traffic, a respective network traffic generation propension is calculated for each traffic-generating area element, wherein said network traffic generation propension is adapted to provide an indication of a forecasted population of users of the network in respect of the traffic generating area element; and a distribution of a radio electromagnetic field associated with a current network configuration across said selected area is also estimated, obtaining an indication of the radio electromagnetic field strength in each of said traffic-generating area elements, each of said traffic-generating area elements being assigned a respective overall traffic portion based on the respective network traffic generation propension and on the respective indication of the radio electromagnetic field strength.