This invention relates to a new and distinct variety of strawberry plant named `PRESTIGE`. This new strawberry plant named `PRESTIGE` is primarily adapted to the growing conditions of the central coast of California, and is primarily characterized by its medium to large plant size; medium fruit size; spreading calyx segments; long petiolule length; three to four leaflets/tri-foliate; moderate fruit production with very good flavor; and medium green foliage with medium glossy texture and medium interveinal blistering.