Apparatus, methods, data structures, and computer programming for the
display on mobile wireless communications devices of information without
the authorization or control of administrative servers. Displayed
information can include, for example, carrier logos, news, and
advertisements presented at the initiative of local service providers or
other third-party systems. The local service providers or other parties
are enabled to control the location and manner of the displays, as well
as the content of data displayed. Providing control over the display to
the local service provider enables, among other advantages, the
transmission and display of much richer content, in more flexible manner
than has heretofore been possible, including static and dynamic graphic
images. The Application can be particularly useful in GSM, GPRS, EDGE,
and UMTS systems.