Apparatus, methods, data structures, and computer programming for the display on mobile wireless communications devices of information without the authorization or control of administrative servers. Displayed information can include, for example, carrier logos, news, and advertisements presented at the initiative of local service providers or other third-party systems. The local service providers or other parties are enabled to control the location and manner of the displays, as well as the content of data displayed. Providing control over the display to the local service provider enables, among other advantages, the transmission and display of much richer content, in more flexible manner than has heretofore been possible, including static and dynamic graphic images. The Application can be particularly useful in GSM, GPRS, EDGE, and UMTS systems.