Automated activation and provisioning technologies can be applied in a variety of scenarios. For example, an automated activation and provisioning server can translate user desired features into associated provisioning directives. The directives can then be sent to elements of a wireless communications network support system. Activation and provisioning for a rich set of features can thus be achieved without manual intervention or reaction to the user's choices. Receipt of the user's choices can be accomplished in real time via a user interface of a mobile wireless device or a web-based user interface.