A software distribution architecture having a television broadcast system as its infrastructure. Software from a software repository (1600) is mixed into a television broadcast system and transmitted into one or more selected channels at prescribed dates and times. An at-home subscriber, capable of receiving with a receiver (1608) the one or more select channels, switches to the one or more channels carrying the software distribution with a channel selector (1611). The subscriber, having programmed a controller (1616) with a programmer (1620) for the date, time, software ID, and channel of the software broadcast, then downloads the software package to a storage device (1622) for ultimate transfer to a PC (1624). A validation and accounting system (1628) then records the software download transaction and transmits this information over a PSTN (1632) to a provider accounting system (1630) such that the subscriber is billed for the software package which was downloaded.