An apparatus for adjusting a position of a bicycle control device comprises a memory that stores a plurality of operating position values corresponding to a plurality of operating positions, a manually operated adjustment value providing unit that provides an adjustment value, and an updating unit. The updating unit provides a first updated operating position value from a first operating position value from the plurality of operating position values based on the adjustment value, and the updating unit provides a second updated operating position value from a different second operating position value from the plurality of operating position values based on the adjustment value.