Systems, devices, and methods for automatic data collection. An automatic data collection system includes an image capture subsystem and a processor subsystem. The automatic data collection system is operable to decode machine-readable symbols in a machine-readable symbol reading mode, and to automatically switch from a machine-readable symbol reading mode to an optical character recognition mode in response to information encoded in a machine-readable symbol. In some embodiments, the automatic data collection system is further operable to perform optical character recognition on human-readable symbols in a human-readable symbol reading mode.