An animated toy alarm clock resembles a stuffed puppy, kitten, or other lovable creature. When the alarm is armed, the creature rotates or bows its limbs so that its body assumes a sleeping position. It may emit audible purring or other soothing noises for the relaxation of its owner. When the alarm goes off at the preset alarm time, the creature rotates or stretches its limbs so that its body rises into an awake position. It may emit barking, meowing, or other excited noises to awaken its owner to the world. The alarm clock may be conveniently disguised as a pet tag hung around an animal collar.