This invention is directed to providing access to one or more media streams in exchange for purchasing articles or items that may be related to at least one of the media streams. In some embodiments, the item purchased may include a media item related to a media item provided as part of a particular media stream. For example, a user may be provided access to an Internet radio station in exchange for purchasing a song. The song may include any song available from a store, a song transmitted by the Internet radio station, or a song related to a song transmitted by the Internet radio station. Each media item purchased may provide the user with a particular amount of media stream credit that may be used to access media streams. In some embodiments, different purchased media items may provide the user with the same or different amounts of credit.