A method and system are provided for ranking search results based on user preferences. The method includes monitoring user selections in response to user receipt of search results and tracking metadata related to user selections for user selections that exhibit a threshold satisfaction level. The method additionally includes storing the tracked metadata as user preferences and adjusting a ranking mechanism to increase the weight of user preferences in order to increase a ranking for search results that exhibit user preferences. The method additionally includes storing the user selections and the keyword search upon determining that the user selections exceed a threshold satisfaction level. The method may utilize the stored user selections and keyword search upon receiving a repeat search to alter presentation of new search results to the user.