A vehicle information display system includes a head-up display for reflecting an image on a windshield of a vehicle and displaying the image so that a driver recognizes the image as a virtual image. Information is collected for being displayed by the head-up display. A circumstance of the vehicle, a circumstance of surrounding of the vehicle, or a circumstance of the driver is detected. The collected information is classified in accordance with a detection result. Then, display contents of the head-up display are controlled in accordance with a classification result.