A storage system for exchanging data with a host system, the storage system including a plurality of storage devices, each of the storage devices including: a non-volatile memory, wherein a fixed static-IP address resides in the non-volatile memory, the fixed static-IP address being common to two or more of the plurality of storage devices, and the fixed static-IP address providing enablement of a storage-device functionality of the storage device; a physical interface for operationally connecting the storage device with the host system; and a memory controller for: controlling the respective non-volatile memory; and exchanging data, using a communication protocol, via the respective fixed static-IP address. For at least one of the storage devices, the respective fixed static-IP address may be pre-loaded into the respective non-volatile memory during manufacture, or installed in the respective non-volatile memory after manufacture.