An apparatus and method for measurement, analysis, and optimization of content delivery over a communications network is presented. In one embodiment, the apparatus detects data packets en route over a communications network. The detected data packets are read by the apparatus, combined into application messages, and further combined into user centric events. The events are analyzed to identify metrics and statistics relating to the delivery of content over a communications network and the experience of the end user. The metrics and statistics are saved in a data storage area. When the metrics exceed a configurable threshold, the apparatus provides real-time notification of content delivery problems or end user experience problems. Alternatively, the system can take action to proactively prevent anticipated content delivery problems or end user experience problems.