Techniques and systems for providing services to a mobile device allow
settings on the mobile device to be provisioned over the air. In response
to a request for mobile service subscription options received from the
mobile device, data relating to mobile service subscription options, for
selection by a user of the mobile device, may be sent to the mobile
device over a wireless communication path. A selection of one or more
subscription options may be received from the mobile device over the
wireless communication path, and a service corresponding to the selected
subscription options may be activated in response to the selection.
Settings associated with the selected subscription options may be
downloaded over the air to the mobile device, which may store the
settings to enable the mobile device to access the subscription.